Progress Starts with a Promise
The Campaign Inclusion Charter is a set of ten commitments that act as a practical foundation of inclusion within the lifecycle of a creative brief. They have been carefully crafted and stress-tested by the world’s leading agencies and governing bodies to ensure that any agency can use them, regardless of size, structure, or budget.
This is not a badge. This is not a pledge.
The Charter is a set of promises to be placed in your creative process and practised, not just proclaimed.
WHY LEADING AGENCIES HAVE SIGNED THE CHARTER
These agencies helped shape and stress-test the Charter to ensure it works in the real world, across different agency models, teams and budgets. Having challenged and strengthened the commitments, they are now among the first agencies putting them into practice.
Join them and help raise the standard for inclusive campaigns.
Lucky Generals
LAMEYA CHAUDHURY – HEAD OF SOCIAL IMPACT
“The charter matters because it closes the gap between what the industry says it cares about and how it shows up. If we want work that properly reflects the world, this is how we start making that a standard.”
Wonderhood Studios
ALEX BEST – CEO
“The charter matters because it helps turn vague agreement into practical action. Inclusive production should not depend on who happens to be in the room or how strongly they feel about it. It should just be part of how good creative work gets made.”
Grey
ASAD SHAKH – HEAD OF STRATEGY
“Inclusion is not about representation at the edges; it is about relevance at the core. The Charter matters because it helps shift inclusion from something individuals have to carry, to something the industry builds into how it works, unlocking more truthful, resonant and effective ideas.”
Leo UK
HAYLEY POWER – CREATIVE DIRECTOR “Inclusivity shouldn’t be a ‘nice to have’, it should be a strategic business priority. Embedding inclusive thinking across every stage of the workstream leads to more effective work and helps mitigate reputational risk from accidental faux pas. It’s time the industry recognises inclusivity as a core component of a successful business strategy.”
We Are Social
KATE CORRIE – HEAD OF PEOPLE
“This charter is the catalyst we need to break old habits. By committing to a unified standard, we’re ensuring that ‘efficiency’ no longer comes at the expense of equity, ultimately creating a more vibrant and authentic industry.”
Neverland
JOSH HARRIS – CEO & FOUNDER
“The charter matters as it provides tangible steps to action that enable everyone to make the change they wish to see”
AGENCIES COMMITTED TO THE CHARTER
